We helped a wellness eCommerce business optimize its website and gained 4,000+ new site users in the first month.
+1,038.66%
new users
+850.22%
new sessions
+2366.67%
Organic traffic growth
Company Overview
Shop Miko
MIKO is a leading online foot massager shop. Here, you will find various foot massagers and body massagers, air purifiers, and humidifiers with patented technologies, robust functionalities, and affordable prices. The brand launched its first-foot massager in 2018.
Today, Shop Miko offer a full line of body massagers and foot massagers. as well as HEPA air purifiers for different home sizes, and a brilliant cold and warm mist humidifier.
In 2022, Miko rebranded as a wellness online marketplace and began carrying third-party products that align with its mission and values.
The Problem
The client came to us with a DIY Shopify site disregarding most web design best practices. The content was also poorly optimized and some was outdated. The images were not optimized, leading to a heavy loading burden and extremely slow initial loading. The client also hasn’t conducted any keyword research prior to putting the website together, wasting many good opportunities to rank high on product-related and high-intent keywords. Since the client has a highly-optimized Amazon storefront, his biggest challenge was that his website wasn’t getting sufficient organic traffic. Most visitors came directly to the site simply to register their devices.
The Solution
Website Optimization Using Current Design
The client made it clear that a full website redesign did not align with his goals. Therefore, we chose to work with his existing template starting with optimizing UI and performance on the desktop and mobile end.
We started with tackling some responsiveness and UX issues, including an extremely unstable mobile layout, then moved onto converting all images into newer, lighter formats and tweaking the design to be more user-friendly.
The Solution
Technical Optimization
Site speed was our major concern as the client preferred to keep all existing video headers. Therefore, we chose to implement a comprehensive technical optimization leveraging lazy loading, a more efficient cache policy, and reduced media sizes. We also removed any redundant plugins, CSS, unused but active page templates, and idle Javascripts.
The Solution
Targeted Keyword Strategy
Evaluating the client’s goals and current site structure, we developed a keyword strategy focusing on MOF and BOF keywords with a lower search volume but higher buying intent. On top of sitewide keywords such as online massage shops and where to buy foot massagers online, we created separate, product-specific keyword strategies to ensure each product reaches maximized rankability without competing against each other.
The Solution
Updated Website Content
Once we have the new keywords, we updated the general copies and product pages accordingly. The client’s previous content was poorly written and failed to provide the necessary information to encourage visitors to purchase. The new content is well-optimized, rich in information, and beautifully formatted for the best user experience.
The Results
Improved Performance
The results from our technical optimization were obvious. We were able to reduce CLS down to 0.09, and total blocking time to 77ms with a 95% structure stability without having to remove any existing images and videos. LCP remained around 1.3s on the desktop but was resolved with a static video thumbnail image on the mobile end to ensure high performance. We also implemented additional optimizations for product pages to ensure fast, user-friendly rendering across devices with easy ways to check out.
Traffic Increase
A steady increase was identified over month-to-month performance during the first three months after the initial optimization was done. This client had a 4 months window before we started large-scale content optimization for competitive ranking, therefore, our goal was to maintain the growth momentum after the new site launch.
Ready to Grow?
These results can be yours, if not better! See for yourself why we’re recognized as one of the top-performing content marketing agencies in every state we go. We create each strategy based on your needs, budget, and business goals, and help you make every dollar work.
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