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6 Best Practices for LinkedIn Content Marketing - Make it stand out You may very well see posts from days before on your “top” feed. https://www.westerlund.co/digital-marketing-that-works/instagram-strategy-for-non-visual-businesses monthly 0.5 2021-06-12 https://www.westerlund.co/digital-marketing-that-works/five-nonprofit-content-marketing-secrets-for-massive-results monthly 0.5 2023-02-23 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606530441864-1H2YXRXBDDVMT05VIQ9Y/nonprofit-content-marketing Learning Center - Five Nonprofit Content Marketing Secrets For Massive Results https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606530517946-KPGKEL9Y9R8NO19DILNT/call-to-action Learning Center - Five Nonprofit Content Marketing Secrets For Massive Results https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606530490073-4KULU5OUEBMZ343BQ7CQ/nonprofit-content-marketing-audience.jpeg Learning Center - Five Nonprofit Content Marketing Secrets For Massive Results https://www.westerlund.co/digital-marketing-that-works/5-secrets-behind-linkedin-for-b2b-marketing monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606530647985-59BXB4PRG23IA5YFTY6B/linkedin-for-b2b-marketing-trending-conversation.jpeg Learning Center - 5 Secrets Behind LinkedIn For B2B Marketing https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606530696185-NH0PW4TEL7LLSXY711HF/linkedin-for-b2b-marketing-trending-conversation.jpeg Learning Center - 5 Secrets Behind LinkedIn For B2B Marketing https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606530674778-1DKQPR068DKV01P04TNH/linkedin-stats-numbers+%281%29.png Learning Center - 5 Secrets Behind LinkedIn For B2B Marketing https://www.westerlund.co/digital-marketing-that-works/2021-website-optimization-strategy-top-5 monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606531168662-58ZMP66HFK7TKYISYXCP/core-web-vitals+%281%29.jpg Learning Center - Top Five Website Optimization Strategy [Updated For 2021] Image Credit: Search Engine Journal https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606531008762-WFA15D41GDQMEXAE063K/website-optimization-strategy-2021.png Learning Center - Top Five Website Optimization Strategy [Updated For 2021] https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606531130038-GMBK7KVR3X7EAH7DPORA/google-passage-indexing.jpeg Learning Center - Top Five Website Optimization Strategy [Updated For 2021] Google will be able to understand that the specific passage is a lot more relevant to a specific query instead of a broad, general page. https://www.westerlund.co/digital-marketing-that-works/four-new-email-marketing-trends-to-catch-upon monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606531374345-IF0P31FURS0BO8ATVANX/image-asset.jpeg Learning Center - Four New Email Marketing Trends To Catch Upon Photo Credit: NordLocker https://www.westerlund.co/digital-marketing-that-works/the-4p-strategy-for-nonprofit-marketing monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606531697606-5PHVMS2D1I45857JFKR0/COVID-impact-on-nonprofit-fundraising.jpg Learning Center - The 4P Strategy For Nonprofit Marketing Photo Credit: Independent Sector https://www.westerlund.co/digital-marketing-that-works/multi-lingual-marketing-campaigns-pivot-during-covid-19 monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606593326337-FSM31ERTDTHKFF5B5QZH/multilingual-marketing.jpg Learning Center - 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Social Media For Non-Profits: Gain Growth Momentum Through The COVID-19 Crisis https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606594461347-N8WDY415EILUNCYQ1GGO/social-media-for-nonprofit.jpeg Learning Center - Social Media For Non-Profits: Gain Growth Momentum Through The COVID-19 Crisis https://www.westerlund.co/digital-marketing-that-works/five-social-media-marketing-facts-for-2020 monthly 0.5 2020-11-30 https://www.westerlund.co/digital-marketing-that-works/giving-tuesday-marketing-model monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606756345912-JBYYURV1ZYVWPYZS5NY4/giving-tuesday-campaign-for-nonprofit Learning Center - Four Stages Of A Successful Giving Tuesday Campaign https://www.westerlund.co/digital-marketing-that-works/content-creation-process-how-to-do-content-planning-right monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606756564304-GAUFAJHJONZ1VYLYI4ON/digital-marketing-content-creation-process.png Learning Center - Content Creation Process: How To Do Content Planning Right The general content creation workflow https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1606756599633-8ST5NEFDMTOSX7Z66ZOT/2019-content-marketing-statistics1.jpg Learning Center - Content Creation Process: How To Do Content Planning Right (Image credit: Cision.com) https://www.westerlund.co/digital-marketing-that-works/category/Small+Business+Resources monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/category/Nonprofit+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/category/Brand+Development monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/category/Content+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/category/Website+%26+SEO monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/category/Email+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/category/News+%26+Press monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/category/Social+Media+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/social+media+for+nonprofit monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/Content+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/donor+outreach monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/Email+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/B2B+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/COVID-19 monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/Real+Estate+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/eCommerce monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/Consumer+Behavior monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/Instagram+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/marketing+localization monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/LinkedIn+Marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/Website+Optimization monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/translation monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/Social+cause+marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/content+marketing monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/SEO monthly 0.5 https://www.westerlund.co/digital-marketing-that-works/tag/giving+tuesday monthly 0.5 https://www.westerlund.co/press daily 0.75 2023-03-10 https://www.westerlund.co/press/westerlund-co-recognized-as-best-wix-web-designer-in-chicago monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/7f1d855f-805d-4ee4-ab60-beb7c5bdfa9e/top_clutch.co_wix_web_designers_chicago_2023.png Press - Westerlund, Co Recognized as Best Wix Web Designer in Chicago - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.westerlund.co/press/westerlund-marketing-llc-has-been-named-a-2022-best-of-kansas-award-winner-by-upcity monthly 0.5 2022-11-14 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/7642180f-5cef-44ab-ab56-a429e4a54146/new-badge20221014-2931145-1rc5fqi.png Press - Westerlund Marketing LLC Has Been Named a 2022 Best of Kansas Award Winner by UpCity! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.westerlund.co/press/westerlund-co-recognized-as-a-non-profit-marketing-game-changer-by-clutch monthly 0.5 2022-06-20 https://www.westerlund.co/press/digital-champions-with-xiao-dacunha monthly 0.5 2022-03-03 https://www.westerlund.co/press/westerlund-co-ranked-top-14-best-social-media-marketing-agencies-in-kansa-city monthly 0.5 2022-01-20 https://www.westerlund.co/press/a-tribute-to-our-partners-westerlund-cos-clutch-2021-rewind monthly 0.5 2022-01-14 https://www.westerlund.co/press/westerlund-co-shares-insights-on-squarespace-vs-wix monthly 0.5 2022-01-10 https://www.westerlund.co/press/future-of-email-marketing monthly 0.5 2022-03-03 https://www.westerlund.co/press/westerlund-co-featured-in-local-entrepreneurship-zine-voyage-kc monthly 0.5 2021-08-16 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1628705880768-G9O1FD0IIJR5KRHCFJV6/voyagekcthumb.JPG Press - Westerlund Marketing Founder Featured in Voyage KC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.westerlund.co/press/westerlund-co-wins-2021-technology-innovator-award monthly 0.5 2021-08-16 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1627391991767-BJZMDHFA6FTIBHBCVQOA/Technology-Innovator-Awards-2021 Press - Westerlund, Co Wins 2021 Technology Innovator Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.westerlund.co/press/westerlund-co-best-content-marketing-firm-missouri-clutch-2021-leader monthly 0.5 2021-06-27 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1624809392595-DFCJ6YZ3ACUICLW15FAV/2021+clutch+leadership+award Press - Westerlund, Co Named as One of the Highest-Performing Content Marketing Companies in Missouri - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.westerlund.co/press/50-expert-opinions-on-the-top-startup-marketing-trends-for-2022 monthly 0.5 2022-01-10 https://www.westerlund.co/press/category/News+%26+Press monthly 0.5 https://www.westerlund.co/brand-development-strategy daily 0.75 2021-11-16 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609560902509-1673WKGJ7RFW8TO1BY3J/32237.jpg Brand Development https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1607888965397-GL5HDG6PFTRR8L1C8L5G/identity-driven-marketing-business-brand-development.jpg Brand Development - Identity-Driven Marketing How do you stand out from your competitors? By being you — because there is only one of you. Our unique identity-driven marketing strategy helps you build a distinguishable brand in the digital world. The strategy covers: Business brand development Audience persona analysis Keyword (SEO) strategy Content marketing strategy Social media and email marketing strategy Check out what our clients say about our unique approach to comprehensive marketing. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1607888855209-H1AX7TDEGFFXI07OXKER/image-asset.jpeg Brand Development - Brand Identity Design We walk the walk and walk it with you. We will hear you and your expectations out before getting down to work. Whether you are looking to develop a new brand or considering rebranding, we’ve got a solution for you. Our brand identity design includes: Multi-purpose logos Color, typography, and visual element Print marketing collateral, including brochures, banners, business cards, etc. Digital marketing collateral design, including social media templates, email templates, website, etc. Guideline for your brand voice & tone Need something else? Talk to us. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1607891871651-FIS3FWG1K1B9P5N2Q977/image-asset.jpeg Brand Development - Personal Brand Strategy Your strategy is the make-and-break point to a successful online brand. It determines whether you vanish into fluff or standout like a supernova. We use a mission-driven structure to build a strategy that covers Your voice and tone Your core topics with a focus on multi-channel optimization The right people you should connect with The platforms you’d benefit the most from A full brand guide covering all your design needs A content strategy matching your audience journey https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1607892056843-I4G6Z5ABJME4YU0ZH1QU/Branding+on+LinkedIn Brand Development - Branding on LinkedIn Perhaps you want to leverage your personal image for your business. Or maybe you want to build an influence network among high-value prospects. Regardless, you need a brand development strategy for LinkedIn. LinkedIn is the most powerful networking platform for entrepreneurs and professionals alike. Learn our strategy that allowed us trending on multiple hashtags. Better: let us design an action plan for your LinkedIn growth. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1607890313538-LDHHZSCTE1RAQ73ICFZO/brand-guide-development.png Brand Development Brand Guidelines You cannot develop a brand identity without a brand guideline. Also known as the “identity guide,” this document should be a core part of your business plan. Let us help you develop a brand identity guideline. We will paint your business the way you want your audience to see you in. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1607890373471-E1V8ZE8DDEAVA8O7ZDZE/social-media-management Brand Development Social Media Maybe you really do have the time and knowledge to manage your company’s social handles. But do you really want to invest your time there instead of scaling your business? We have a secret model that quadruples your social media marketing efficiency. So hear us out? https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1607890321180-C14VI9X8Q0M2M7ADGTO8/web-development.png Brand Development Web Development A website is your digital HQ in today’s world. There is more than SEO and getting seen as having a website. You wouldn’t go to a networking event in pajamas, then why would you roam the web naked? Be professional online and offline. For isn’t that what you are? https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1607890360467-UHODFRLISL4QNQD2U29K/graphic-design.png Brand Development Graphic Design From business collateral to eBooks, to social media graphics. Anything you can think of, we create. Even better — we will look into your existing creative collateral and let you know what we think would bring you more value. Why? Because “caring” is not just a pitch line we use. https://www.westerlund.co/seo-strategy daily 0.75 2021-04-24 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609561064262-PJ4LJTU2S7NH9NXQQQ5L/seo SEO Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609620691920-ZB0GKAZDHH66JT3NYAQ1/on-site-seo SEO Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609620708576-4Q4ZKR4UW5TYQMIDN40P/keyword-strategy SEO Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609620724560-7CW90X1ZJQXOWNO7JDAV/seo-content SEO Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609620778949-W5JYZYFLUHOY9NEP42EC/local-seo SEO Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609619649279-NU323BK4DNGG541F7HWA/seo-execution-onsite-se SEO Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609620007231-NR2FK6SY5XETVWGLHJGO/white-label-seo-content SEO Strategy https://www.westerlund.co/content-marketing-strategy daily 0.75 2021-04-24 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609623080654-043L75MJ023MZN9RRWZJ/demystifing-content-marketing Content Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609624272361-SW6R37U0PBFRJ9W424MY/case-study.png Content Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609624001459-UJZYX8OXCHGEULT4W461/8.png Content Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609623942988-3CHS9HHQ2W267ZSJ89CJ/email-marketing Content Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609623959226-PHP0O5MO4UZSRHH0D6WH/soical-media-marketing Content Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609627165963-C99SB29B89GSLQV8C2I5/b2b-content-marketing-solution Content Marketing Strategy - Be the Solution Do you know what we often forget? Business owners are humans too. So just like how consumers are looking for a solution to their pain, so are business owners. Therefore, the secret to content marketing for b2b is being the solution. Cut the fluff, talk with compassion. Understand your audience’s pain — better, feel it. Talk their talk, walk their walk, and connections will naturally develop. “But why should they listen to me?” You may ask. Here’s the thing. If you are providing true value. If you are genuinely there to help, then they will listen. The only thing left is to get you in front of them. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609628353538-YWFHG0YQDY4N9CNBC8E0/sales-funnel-marketing Content Marketing Strategy - Sales-Driven Marketing How often do you hear people using “marketing is not sales” to justify a low ROI? How often do you feel the frustration that certain “marketers” seem to crucify you for wanting to protect your bottom line (which you should)? Enough of that. Our content marketing strategy matches with your sales process, so your sales team feels supported at every stage of the pipeline. Got a rough lead? Warm them up with top-of-funnel content to raise interest. Revisiting a previous client? Put your client retention and loyalty cultivation content to use. Looking into sales and marketing automation? We can work with your CRM too. https://www.westerlund.co/outbound-marketing-strategy daily 0.75 2021-02-04 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609720114255-8JS323Z79SQASR2JQX1Z/outbound-sales-team Outbound Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609722282829-RLL7RCN6OJPPDFKZKL21/sales-navigator Outbound Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609722268032-NPBW0XK3VPA2RFLWKWR2/cold-email Outbound Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609722315811-AQ8H8ME3RB4C2C59X98M/sales-automation Outbound Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609722299298-GHW06LYWDVNL22E7IYM1/drip-email-campaign Outbound Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609722401644-BICCTTE7TUL08H05V2XD/outbound-marketing-business Outbound Marketing Strategy - Bottomline-Driven Marketing Are you tired of hearing others tell you to be patient when your revenue structure is at stake? Are you sick of posting things on social media because some “expert” told you to do so, but you just don’t ever see the effort pays back? If you don’t see value in traditional digital marketing activities, chances are you lack the outbound marketing piece. If you feel that you are wasting money to “look good,” that suggests that your marketing and sales are not in line with each other. In the end, your bottom line should be what drives all your sales and marketing effort, whether long term or short term. So let us help you out. Let us use marketing to directly accelerate your revenue growth. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609722549923-RZVUSSOK6LEEZ4TEHGB3/sales-support Outbound Marketing Strategy - We are Your Sales Support Team Have you ever heard of the joke that sales and marketing hate each other? Well, that’s not how we think. Instead, we will willingly become your sales support team. When we look at outbound digital marketing, we match it with your sales funnel stages. We go into your sales process to truly understand what your business development team needs to succeed, then we fill in the blank with collaterals, campaigns, and other supportive materials. Unlike our competitors, marketers at Westerlund, Co all have a sales and/or business development background. We, more than anybody else, understand that a business should never compromise on its bottom line. https://www.westerlund.co/sales-marketing-automation daily 0.75 2021-04-24 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609903033126-LMC2BIRCVCQZ4IEWOVNC/20944558.jpg Sales & Marketing Automation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609903926804-IFXO8QXZP5XDLALA2H6V/marketing-automation-for-b2b Sales & Marketing Automation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609954095954-YX5DT6CVFSCF2BQVUQ4M/chatbot-automation Sales & Marketing Automation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609954083018-RDMWO3VNUCEEOYJ3Q582/marketing-automation-email Sales & Marketing Automation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609954037501-YIWY0TI6RQN6MIVZUVSG/hubspot-inbound-marketing Sales & Marketing Automation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609954057605-LN3A7DQMQF3H8S17YW9R/cross-platform-integration Sales & Marketing Automation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610072112593-E9U6XQMCP4PQDE8PPTWR/build-communication Sales & Marketing Automation - Build Better Communication A marketing automation strategy will free your team from the day-to-day mundane by taking over the repetitive tasks. In return, members of your organization can communicate more efficiently while focusing on more significant topics. Automated workflow is also easier to track, manage, and optimize. Therefore, your team can make more data-driven decisions. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610027055513-0640558S192JBRU7XIZS/b2b-automation-software Sales & Marketing Automation - Navigating the Tech Ocean Did you know most B2B marketing automation platforms follow the same principles? Let us help you choose the best platforms to fulfill your sales and marketing needs. Then, we will set up an automation strategy so your tools can talk to each other. Don’t make the costly decision of investing in the wrong tools, because, by the time you realize there is a better option, you may have a large quantity of business intelligence you need to migrate. At that point, it’s not just the cost of paying for a new platform you’re looking at, but interruption of business, potential security risk, and precious time lost on administrative tasks. https://www.westerlund.co/social-media-marketing-strategy daily 0.75 2021-04-24 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609812216287-4AUFF0W3VTLOI6CDICPT/what-is-social-media-marketing-strategy Social Media Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609807858788-0T3UEN3X0RRZ3IPP2QLS/community-management Social Media Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609807496398-7UXSFJE8ZDDVF37S228A/social-media-content Social Media Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609807867312-3I6H4ZFUQE0IPSOCREXJ/graphic-design Social Media Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609807475806-D7L8LNP74L8H66O5HZYB/social-media-outreach Social Media Marketing Strategy https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609810787987-JBO4WLACHITBFPBHPOU1/organic+social+media+growth Social Media Marketing Strategy - Organic Social Media Growth Do you want a thousand dead followers for social proof, or 500 real followers who wholeheartedly care about your value and your growth? It seems that social media has become a number game overnight. Of course, analytics are important and a solid social proof is extremely benefitial for certain reasons. However, your people are what will help you grow in the end. That’s why we focus on organic social media growth over vanity metrics. Find out how you can gain real growth with our social media services. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1609810983883-0ALAD7H60O8XTJX60AB1/social-media-lead-generation Social Media Marketing Strategy - Social Media Lead Generation Do you have a good offer? We can help you reach the right crowd. Our social media lead generation expertise covers all your familiar channel and more, including: Facebook Instagram Twitter LinkedIn Pinterest And your campaigns will go beyond a lead generation add. We will take over everything from promotion to follow-ups campaigns. We want you to warm those leads up because your success is our bottom line. https://www.westerlund.co/web-design-and-development daily 0.75 2021-04-24 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610390523646-X93D2XCC8WQXE8LGTEQV/18907.jpg Web Design and Development https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610409109709-HWKENF20M0ZPV3KKWEKG/image-asset.jpeg Web Design and Development - Content is King Unlike other web design services, we consider content the core of your website. As one of the best content marketing agencies in Missouri and the Kansas City Metro Area, we understand your web content must resonate with your audience and speak to their heart. When we create your website, we: tailor your web copy and blogs in a way your audience would enjoy to read create a general content strategy for you to follow in the long run. repurpose your existing collateral materials to fit into your new site, such as testimonials integrate your owned channels, such as social media, for quick sharing and cross-channel promotion. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610409337284-ONKWAQ5GQFYY6PUS2XZF/image-asset.jpeg Web Design and Development - Bottom Line In Mind You can’t talk about marketing without sales or ROI. And you definitely can’t put revenue growth aside. As a boutique agency, we understand the challenge of growing a business and focus on your bottom line with everything we do. Therefore, we consider your website a pipeline entry point, not an online brochure. This means: We design your website for lead capture We use it to warm up your prospects We believe your website is a part of your sales process and it should provide the value and information someone needs to move forward in their buyer’s journey. We integrate your website with external platforms for sales and marketing automation. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610472652811-OE98N1TU67IN2PILREJY/image-asset.jpeg Web Design and Development - Telling Your Brand Story Small businesses have the advantage of building stronger relationships with their markets by telling a raw, personal, and moving story. Everyone has a good story to tell, but not everyone is a good storyteller. How often do you hear people say they don’t like to write about themselves? How many times you wished that you’re a better writer? Our team of copywriters dedicate themselves to telling your story in your voice. We want to help you build that relationship nobody else can replace. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610472592516-CD6T79YVRXBX3KW4RUKA/web-design-for-small-business Web Design and Development - Local SEO Focus SEO is more important for small businesses than ever. Thus, we focus on local SEO for businesses that heavily focus on local and regional markets. Our local SEO services include: On-page optimization Google My Business registration Local business listing recommendations Social media page local optimization Comprehensive SEO strategic planning https://www.westerlund.co/seo-content-writing daily 0.75 2021-04-24 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610504704543-IX1HVNSFGQNLKP0O9ACM/SEO-content-writing SEO Content Writing https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610666362221-LLM2VIAHMN6KMSR7BGIJ/landing-page-content SEO Content Writing https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610581242155-TH5LGHUZ48YTP3MME0QY/keyword-cluster SEO Content Writing - Keyword Cluster Structure Teach your keywords to speak and interact with each other so you can maximize SEO efficiency. We use the latest keyword cluster model recommended by Google and other search engines when we create web copies. With a keyword cluster model, you can: Organically grow your keyword ranking with relevant keywords interacting with each other Target keywords at different customer journey stages Focus on long-tail keywords used by high-intent prospects https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610581291343-8605DUJFI9H8HX4XQ1MM/content-repurposing SEO Content Writing - Content Repurposing You won’t need to ask what you should put on social media again because you have all the answers you need right here on your website. Our radiation content repurposing model allows you to use your web content as social media content email marketing content online and offline event ideas video transcripts lead magnets https://www.westerlund.co/email-template daily 0.75 2021-04-24 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610670984654-OQEXFKLZVIJKQOIT8BHJ/email-template-design.jpg Email Template https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1611517883161-RP0CPZDT7TVKTRIYHU4B/3459559.jpg Email Template https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610673572885-F9CI24VJDV24RJJHIWUB/constant-contact Email Template https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610673886169-ESJK6QQAPC9X8WYBMTW3/get-response Email Template https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610673596650-8S4TX7GL2YYIS2EHWRVR/mailchimp-logo Email Template https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610673657647-6GMZ97SP3F63NDQOGJBE/clickfunnels.png Email Template https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610673546424-X14QQMW5K5N93BU1TXU7/hubspotlogo-web-color.png Email Template https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1610673781955-1VHGY5KUD99U5L9D3G9M/drip-logo.jpg Email Template https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1612453054637-R1WFKQ5R79ZLU4XHRXBS/drip-email-marketing Email Template - Aim for Long-term ROI Have you heard of the saying “droplets can wear the stone?” That’s how drip emails should be. You slowly drip through the barriers around your subscribers to build a heart-to-heart connection. When we design your drip email, we focus on long-term ROI. As a content marketing agency, we know that visual design and textual content are equally important. Let us build a relationship roadmap for your subscribers. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1612452874724-SG18MLUV28Q81CK0P56B/image-asset.jpeg Email Template - Building Relationships Whether it’s emailing or texting, in the end, you are trying to build a relationship — then, speak like you want to build a relationship. Do you check in on your friends with a how-are-you, or go straight into asking for business referrals? Most likely. When you share a product, a service, or an article with your family, did you think they would truly enjoy or benefit from the content? Probably. Then treat your drip email marketing the same way. Respect your audience’s boundary with the right frequencies so you don’t overwhelm them with communciations. Talk about things that are truly relevant to their life, and they will see value in your content. https://www.westerlund.co/graphic-design daily 0.75 2021-04-24 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1612461136482-50D137HF8PQQI6EYOUMA/graphic-design-services Graphic Design https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/5416982c-d9fe-4d8c-aef0-361caf3f1467/email+newsletter+assets+%286%29.png Graphic Design https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/975c73e0-64d7-462a-aca3-676bc2005e70/253743107-256-k751679.jpg Graphic Design https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/ce614f04-11b8-4c2c-b880-493d93ca80de/Ver.1.png Graphic Design https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1e473437-cb75-47f8-8f8f-e10c83727917/email+newsletter+assets+%285%29.png Graphic Design https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/e0e432e4-6cd1-42dd-b35b-6c726db7fdb5/Ver.2.png Graphic Design https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/fb7f6ac3-712c-44be-9451-f7cb2bed2d1d/work-sample.JPG Graphic Design https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/806831c1-1652-4eb2-bcf9-9fd7c906947f/ver3.png Graphic Design https://www.westerlund.co/ebook-design-and-whitepaper-creation daily 0.75 2021-04-25 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1612484734266-NTOE1TFCNWTGSUARDRXQ/ebook-design eBook Design and Whitepaper Creation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1612484854898-UDTV4J1C67IUL4HN8QHR/1.png eBook Design and Whitepaper Creation eBook Design Create a short, interactive eBook that drives traffic to your website for more with high-quality content that responds to your audience’s needs. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1612485198224-L905H7S1N7I0D28QGE6Z/printable.png eBook Design and Whitepaper Creation Printables Give your audience something they can use over and over again for free. Show them you’re truly here to help. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1612485237475-Y8P1CUSVQ2Z4D2A72N7N/whitepaper.png eBook Design and Whitepaper Creation Whitepapers Create a data-driven whitepaper with industry trends to attract high intent, well-educated, high seniority leads. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1612484918595-OBQAZXCWC381H0C42KUB/12.png eBook Design and Whitepaper Creation Checklists Targeting an entry-level audience? Try a basic checklist or cheat sheet to get their attention. You can work your way up later. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/0aaa3057-fd32-42d0-9451-6b3b367c6458/0008-min.jpg eBook Design and Whitepaper Creation ebook-design-sample https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/b72c5791-43a8-4ffc-a4fd-7c4d9a880e18/0006-min.jpg eBook Design and Whitepaper Creation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/e53f5bd7-8f52-4df5-897e-b25d2d1e0110/0008-min.jpg eBook Design and Whitepaper Creation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/6b44475f-ee18-479b-b649-2470e4aea0db/0011-min.jpg eBook Design and Whitepaper Creation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/f3ed9d15-9ba1-49ec-9874-e67862c635e2/0010-min.jpg eBook Design and Whitepaper Creation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/84f4a51c-377f-4be9-b4f9-b25831579067/0007-min.jpg eBook Design and Whitepaper Creation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/cd073901-6887-4713-9d38-1b38c89f925f/0001-min.jpg eBook Design and Whitepaper Creation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/47438ef9-b74d-4de5-a07f-90a751e8502c/0010-min.jpg eBook Design and Whitepaper Creation https://www.westerlund.co/social-media-content daily 0.75 2021-04-27 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1619448897649-7KO1E2Y2Q0PJ0SFKAAY8/automation-social.png Social Media Content Cross Platform Integration https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1619448946006-GXJTPVUIVGULUOGWO5UP/community.png Social Media Content Community Management https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1619448968032-KJ2I5FDEZYU6XBIQ0XY6/funnel.png Social Media Content Funnel Development https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1619448926135-UWXKF2M29GNM8GM6D9G2/brand+guide.png Social Media Content Brand Development https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1619453387042-1RDXFFN7XXWQI9GL2YQK/unsplash-image-kwz5Zju-lG8.jpg Social Media Content - Platform Specific Your audience behaves differently on each platform because they’re logged in for different purposes. There is no point selling to an audience simply looking for some personal downtime browsing through their feed. Rather, you are more likely to leave a bad taste in their mouth by shoveling a sales message down their throat. Good thing our content creators all have their specialties. And that’s why our team can help you say the right thing at the right time, on the right social media platform. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1619453175379-XCIO1CMHH9MH6MG29JC0/unsplash-image-CiSizRTO8U8.jpg Social Media Content - Social Listening The best place to find the content you should be posting and topics you should be talking about is in the community. Our team of content specialists dedicates undivided attention to your business. We will listen to industry trends and competitor behaviors for you so your content can always stay ahead of the game. By conducting proactive social listening, we make sure our client is not only following the trends but actively creating new trends as well. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/b3505a9f-dcdd-477b-99fa-cadb19458a7f/colab1.JPG Social Media Content https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/d5ab838b-e3d8-4f9a-a195-b6a061d50cf1/1.jpg Social Media Content https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/151495fb-a75a-4aad-8d7b-98cc9b86a203/wst1.JPG Social Media Content https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/f221b859-6da4-48d4-9cc4-027ca6d64768/2.jpg Social Media Content https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/d7e34cad-a623-42bd-9311-1f86ca52b5ed/spk1.JPG Social Media Content https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/5ab1d74d-77eb-4ce0-9554-f0bd468e0ac5/3.jpg Social Media Content https://www.westerlund.co/ppc-campaign daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620542861821-0RZ5YCSFC50FEH9U6ZBB/Artboard+47.png PPC Campaign https://www.westerlund.co/social-media-lead-generation daily 0.75 2021-05-13 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620791036360-74XX9BY249XED4KBZCZ8/social+media+lead+generation Social Media Lead Generation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620789647391-XX1JRNDS07SBHZ4P8FZ2/magnet.png Social Media Lead Generation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620789289672-YDG18BDEGD4CZPY62VXN/filter.png Social Media Lead Generation https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620789547585-3G1NK3ZU8W3G0XKYSP2M/community.png Social Media Lead Generation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620792958781-GC77ZRNSNRUQPU057UFH/unsplash-image-kXmKqYOGA4Y.jpg Social Media Lead Generation - LinkedIn Lead Generation Do us a favor… stop spamming people on LinkedIn with cold pitch messages copied from a template. Now, if youare ready to capture high-intent, buyer-ready inbound leads that quickly move through your sales pipeline by using LinkedIn the right way, come talk to us. Our LinkedIn lead generation strategy differentiates itself in Combines paid lead generation with organic social media marketing techniques Focus on conversion and lead nurturing Has a built-in prequalification system with our drip campaign structure easily interact with your other marketing channels for maximized ROI https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620797015502-UE5LI4O39THXFQC9DMZ0/unsplash-image-TdpSX7XAcKo.jpg Social Media Lead Generation - For Event Organizers Did you know paid social media ads (NOT boosted posts!) remain one of the most effective event-marketing methods? In the wave of virtual and hybrid events, how to get people’s attention and interest has is now more challenging than ever. But organizers also have the power to reach an audience more diverse, informed, and fluent than ever. So pros vs. cons, it comes down to doing things right to create a user experience people will remember. Paid social media ads, when paired with a solid nurturing campaign, will bring uncomparable results for your events. https://www.westerlund.co/community-management daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620520867530-T01ZLWH2XKQP85NRI6YW/community-management-social-media-marketing Community Management https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620284704377-V6DW2VNXBE1Z0N1UQ8N6/Artboard+34.png Community Management https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620052749779-Q3MA15HRW2LB8SVCUJ3D/unsplash-image-TdpSX7XAcKo.jpg Community Management - Community Management for Non-Profits If we must name one niche that values community more than anything else, that’s non-profit organizations. Simply imagine how much difference it would bring to your fundraising effort if you have a community who actively engages with you across platforms and know your fundraising cycles better than you do? It is 100% possible so long you understand how to build and maintain that community — and that’s what we do. With our unique four-stage nonprofit marketing structure, we could track, reach, and engage your existing and potential donors, target communities, and volunteer pool throughout each stage of their relationship with you. Whether they’ve just discovered your organization or have been communicating with you for a while, we will them entertained and informed seamlessly across channels with real human interactions. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620522541902-B0ZWAYUB4RDLZCAMY6RB/unsplash-image-04G19lnpHcc.jpg Community Management - Community Management for Commercial Spaces Whether you’re an event menu, a commercial office space, a coworking space, or a coffee shop, there is one thing you must understanding from here on: Your patrons care about the community value you can provide them far more than your interior design. After a year of disturbance, communication and relationship are now more important than ever. When a business look at a commercial space, they now look beyond the fundaments and pay more attention to what additional value, specifically networking and business development value, you can bring to them. And nothing says more value than an active, engaging community built around your space. https://www.westerlund.co/email-marketing daily 0.75 2021-05-09 https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620526561627-PD359K8S3PC3LSCQTQ4G/Mesa+de+trabajo+1email.png Email Marketing https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620528799156-3CEL2C8SX1T6FR6GBCOK/settings.png Email Marketing https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620528775683-H4K4J8WT1EWJRKNFQQ1B/template.png Email Marketing https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620528787257-EOKJQQ1SMTLQMSIFOLWX/filter.png Email Marketing https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620530909368-OJ34AK5XD0V2QZRTFY7R/unsplash-image-jNVgCpQ0LhQ.jpg Email Marketing - List Segmentation We will help you segment your existing subscribers. After all, do you talk about the same things with your grandma and your kids? Probably not. Some popular segmentation logic we use include: By industry and/or regional market By lead stage By relationship and/or affiliation Diversify your content for higher retention and acquisition rates with our smart segmentation methods. https://images.squarespace-cdn.com/content/v1/5fc1a391405d5340f32eca90/1620530939081-VGBKXK67EJC41AVRVLK9/relationship-marketing Email Marketing - Relationship-Driven We know you don’t intend to spam your subscribers — so let’s not do that! Follow our proven process that aligns with the customer journey map specifically drawn for your business, so you can use emails to develop authentic relationships with your subscribers. 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