Hi, I’m Xiao :)
An SEO & AIO specialist with a keen eye for hyperlocal optimization in Kansas City, Chicago, and the Midwest region.
10+
years of digital marketing, SEO, and web design experience working as a full-time freelancer
30+
happy clients across hospitality, real estate, consumer goods, wellness, humanitarian, arts & culture, and B2B
5K+
donated to selected non-profits and community programs to support education, public art, and advocacy.
From web design to copywriting
SEO & AIO for small businesses shouldn’t break you (financially and mentally)
After working in the digital marketing and small business SEO world for a full decade, I’ve developed a robust and comprehensive toolset across different areas, including web design, copywriting and copyediting, content strategy, email marketing, and marketing automation.
Let’s put you in front of a target audience who value your work, your brand, and are ready to spend.
Featured services
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Start from scratch or inherit and revamp. Let’s ensure your small business website follows SEO/AIO best practices while providing a delightful experience to its human visitors.
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Do you target a specific local market? Our hyperlocal SEO strategy helps you capture, quite literally, your neighbors.
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Got lots to say, but “don’t like writing?” Leave SEO copywriting, copyediting, and content creation to me. (PS: I LOVE writing)
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Small maker? Consumer goods? Use eCommerce SEO to put your product in front of someone ready to add to cart and check out.
SEO and AIO for artists, makers, and everyone in between*
Kansas City’s only artist-owned digital marketing firm for creative entrepreneurs.
As an artist and maker, I understand the challenges you face on and offline. As a curator, arts writer, and organizer, I know what your audience is typing in the search box.
Let’s make technology and search engines work in your favor so the world can see your creativity and hear your stories.
*We proudly offer a 20% discount for all small makers, artists, authors, cultural workers, grassroots collectives, third spaces, and 501 (c) (3) arts organisations.
Industry Pillars | What We’re Best At
Restaurant & Hospitality
Restaurant and hospitality website designed with your visitors in-mind. Human-centric websites that encourage bookings and reservations.
Artists & Authors
Everything from basic artist portfolios to author websites with a full marketing strategy from your first chapbook to a full trilogy.
Culture Organizations
Providing website and marketing support for cultural spaces, non-profit organizations, and grassroots collectives since 2016.webb
Consumer goods
Agile, light-weight e-commerce website for jewlery makers, printmakers, and custom consumer goods that are easy to manage.
Ethical practice honoring human labor.
No Generative AI. No exploitive offshore sourcing. Liveable wage to all partner contractors.
In this little corner of the business world, we are fully committed to quality, authentic, ethical human labor. When you work with Westerlund, you are taking a stance: pro-human, pro-fair-wage, anti-theft, anti-mass-surveillance.
“The ultimate testament to a copywriter’s work is the results, and Xiao’s texts have performed exceptionally well. We achieved top 10 rankings for high-volume queries shortly after publishing or within a few weeks. Therefore, I highly recommend Xiao as an exceptional SEO writer!”
— Artem Lipatov, Osome, Ltd (Singapore)
How can I help?
